Meet the ADAPT Team

Bill RobinsonBill Robinson , CEO & President
Bill came from the ADA where he was the VP of Member & Client Services gaining significant insight into the dental market. He has over 25 years of sales and marketing experience in a variety of markets and received his MBA from Kellogg in 1994. He has extensive experience in interacting with dentists through the various membership activities during his time at the ADA.



Dr. Suzanne EbertDr. Suzanne Ebert, VP, Dental Practice & Relationships
Dr. Ebert built a successful dental practice from scratch. After selling her practice, she became the Dental Director of a Federally Qualified Health Center where she provided high quality care to underserved populations. She sees this service as a way to provide real and tangible benefits to dentists as well as helping to address access to care issues across the country.



Bree SimmersBree Simmers , Marketing, Operations & Administration
Bree came from the ADA where she managed digital and experiential marketing. Previously, she led marketing and communications for a community foundation in the Greater Boston area and has experience working with both startups and established institutions. Her innovative mindset helps to find new ways to provide the best experience for dentists as they take the next step in their careers. She is passionate about breaking down barriers to ensure everyone has access to quality dental care. 


Kenny Kaplan, ADAPT IT DirectorKenny Kaplan, Director, Technology Applications and Projects
Kenny’s passion is creating technical solutions. He has worked in a variety of positions pursuing growth towards where he is today. He combines degrees in Computer Science and Economics with an MBA from Booth and 20+ years of programming, technical leadership, and product management capability. He has thorough experience building scalable platforms for large organizations and startups.