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Bill Robinson , CEO & President

Bill came from the ADA where he was the VP of Member & Client Services gaining significant insight into the dental market. He has over 25 years of sales and marketing experience in a variety of markets and received his MBA from Kellogg in 1994. He has extensive experience in interacting with dentists through the various membership activities during his time at the ADA.


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Dr. Suzanne Ebert, VP, Dental Practice & Relationships

Dr. Suzanne Ebert graduated from the University Of Louisville College Of Dentistry. Following a 1 year GPR, she entered private practice as an associate in St. Augustine FL. Dr. Ebert started her solo private practice in Ponte Vedra Beach FL where she treated friends and family for 11 years. Upon the sale of her practice, she elected to continue her career providing dental care to indigent populations by becoming the Dental Director at a local Federally Qualified Health Center.  Under her tenure the clinics expanded, ran efficiently and profitably while addressing real needs in the community including eldercare, special needs care and ER diversion. 

Dr. Ebert also became heavily involved in Florida Dental Association leadership, rising through the chairs of her local component and ultimately into the position of Trustee for the Florida Dental Association.  As Adjunct Faculty for the University of Florida, she had the privilege of working directly with senior dental students as they rotated through her clinics. 

Dr. Ebert considers herself a clinical dentist first and is unwavering in her desire to protect private practice dentistry.  She is a vocal advocate of having a strong association to lead the dental profession through the issues facing it today.  Dr. Ebert is currently the Vice President, Dental Practice and Relationship Management for ADA Business Innovations Group.


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Betsy Krekling, ADA Advisor

With over 15 years of experience in the dental field, Betsy brings proven practice transition expertise to the ADA Practice Transitions team. Betsy specialized in practice mergers and acquisitions at Edge Advisors, a Wisconsin-based dental practice management firm. At Edge Advisors, Betsy was dedicated to bringing clients insightful advice about their dental transition. She has mastered the art of making confident, smart suggestions and has proven her success in the practice transition industry. 

Previously, Betsy led the Practice Transitions Committee at the Wisconsin Dental Association (WDA) in her role as Continuing Education & Special Programs Coordinator. At the WDA, she quickly learned the importance of organized dentistry and her passion for supporting the success of dental practice transitions as a way to improve access to care for the public. 

Betsy speaks at dental school events around the Midwest. She resides in Germantown, WI with her husband Chris, son Julian and daughter Joni. In their free time they enjoy family hikes, traveling, and catching live music whenever possible.


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Bree Simmers, Director, Marketing & Operations

Bree came from the ADA where she managed digital and experiential marketing. Previously, she led marketing and communications for a community foundation in the Greater Boston area and has experience working with both startups and established institutions. Her innovative mindset helps to find new ways to provide the best experience for dentists as they take the next step in their careers. She is passionate about breaking down barriers to ensure everyone has access to quality dental care. 


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Kenny Kaplan, Director, Technology Applications and Projects

Kenny’s passion is creating technical solutions. He has worked in a variety of positions pursuing growth towards where he is today. He combines degrees in Computer Science and Economics with an MBA from Booth and 20+ years of programming, technical leadership, and product management capability. He has thorough experience building scalable platforms for large organizations and startups.

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