ADA Business Innovation Group Privacy Notice

Effective January 15, 2019

This Privacy Notice explains how ADA Business Innovation Group, Inc. (“we” “us” “our” or “ADABIG”) collects, handles, stores and protects personal information about you in the context of our ADA Practice Transitions services. It also provides information about your rights and about how you can contact us if you have questions about how we handle your information. 


For information about this Privacy Notice, or to exercise your rights under this Privacy Notice, contact:

ADA Business Innovation Group, Inc.
541 North Fairbanks #2200
Chicago, IL 60611 

This Privacy Notice applies to individuals who use any website, application, including mobile application (“app”), product, or service of ours that hyperlinks to this Privacy Notice (we call these our “Services”).

Within our Services, there may be links to third-party websites or applications. We are not responsible for the content or privacy compliance of third party websites or applications, which we do not control. You should check those websites or applications for their privacy statements and terms that apply to them.

Children’s Privacy. We provide services for adult professionals. Our Services are not aimed at anyone under the age of 18.


We collect information about you, such as basic profile details, your interests and goals, as well as information generated as you use our services, such as access logs. We also collect information from third parties; for example, we transfer data about you from the American Dental Association’s (ADA) member database, such as your name and address. 

Information you give us

You choose to give us certain information when using our services. 

See more details in Segment 1 of this document

Information we receive from others

In addition to the information you provide us directly, we receive information about you from others.

See more details in Segment 2 of this document

Information collected when you use our Services

When you use our Services, we collect information about which features you use, how you use them and the devices you use to access our Services. 

See more details in Segment 3 of this document.  


We use and may allow others to use cookies and similar technologies (e.g., web beacons, pixels) to recognize you and/or your device(s). See below for more information on why we use them (such as authenticating you, remembering your preferences and settings, analyzing site traffic and trends, and delivering and measuring the effectiveness of advertising campaigns) and how you can better control their use, through your browser settings and other tools.

Some web browsers (including Safari, Internet Explorer, Firefox and Chrome) have a “Do Not Track” (“DNT”) feature that tells a website that a user does not want to have his or her online activity tracked.  If a website that responds to a DNT signal receives a DNT signal, the browser can block that website from collecting certain information about the browser’s user.  Not all browsers offer a DNT option and DNT signals are not yet uniform.  For this reason, many businesses, including ours, do not currently respond to DNT signals.

See more details about our Cookie Policy in Segment 4 of this document


The main reason we use your information is to deliver and improve our services. We may also use your information for any purpose permitted in the Privacy Notice. Additionally, we use your information to provide you with advertising that may be of interest to you. 

See more detailed explanation of the various reasons we use your information in Segment 5 of this document.  


Since our goal is to help you make successful connections, we share subscribers’ information with other subscribers. We also share some subscribers’ information with service providers and partners who assist us in operating the Services, with ADA and its affiliates, with state and local dental societies that are in the tripartite, and, in some cases, legal authorities. 

See more details about how your information is shared in Segment 6 of this document.  

We may use and share non-personal information (meaning information that, by itself, does not identify who you are such as device information, general demographics, general behavioral data, geolocation in de-identified form), as well as personal information in hashed, non-human readable form, under any of the above circumstances. We may also share this information with ADA, its affiliates, and third parties (notably advertisers) to develop and deliver targeted advertising on our services and on websites or applications of third parties, and to analyze and report on advertising you see. We may combine this information with additional non-personal information or personal information collected from other sources. More information on our use of cookies and similar technologies can be found above in Section 4, COOKIES AND OTHER SIMILAR DATA COLLECTION TECHNOLOGIES.


The Services are designed solely for individuals in the United States.  


Your rights and responsibilities

It is important when you wish to exercise your rights that you contact us via any of the means listed in this Privacy Notice.

While we take measures to protect your personal information, no security measure or network is entirely secure. Your password to access our services should be complex, unique to this website, not shared with anyone, and should be changed from time to time. After you access our website, you should log off and exit your browser so unauthorized persons cannot access the site.

See more details in Segment 7 of this document.


You can request a notice disclosing the categories of personal information about you that we have shared with third parties for their direct marketing purposes during the immediately preceding calendar year. To request this notice, please submit your request to the address above. 

Please allow 30 days for a response. For your protection and the protection of all of our subscribers, we may ask you to provide proof of identity before we can answer such a request. 


We use safeguards to protect you from unauthorized access to or alteration, disclosure or destruction of your personal information. However, no security measure or network is entirely secure. Although we take steps to secure your information, we do not promise, and you should not expect, that your personal information will always remain secure.

We may suspend your use of all or part of the services without notice if we suspect or detect any breach of security. If you believe that your account or information is no longer secure, please notify us at the address above. 


We generally keep your personal information indefinitely, with the exception of certain information, such as payment card information, which we keep only as long as we need it for legitimate business purposes and as permitted by applicable law.


This Privacy Notice may change over time. If our Privacy Notice changes at some time in the future we will post the revised Privacy Notice to our website to notify you, and those changes will be effective on the day that we post the revised privacy notice. The latest version of our Privacy Notice will always be available. We will post revisions here.